CURRENT WORK & CATEGORY TRANSLATION

OBJECTIVE: Translate professional design methods and commercial production experience from current role in mens loungewear into a trend-forward, young women’s Spring lounge capsule.

STRATEGY: Leverage a high-performing, "Deluxe Touch" fabric base to develop elevated womenswear silhouettes, utilizing contemporary proportions and trend-driven color stories.

THE FABRIC:

DELUXE TOUCH KNIT

96% Polyester / 4% Elastane

FABRIC QUALITIES:

Lightweight yet Cozy

Butter Soft Handfeel, Flexible Stretch

Successful All Seasons Sleep Quality

MARKET RESEARCH - CONCEPT

MARKET RESEARCH - CONCEPT

A crisp coastal breeze and a warm sunrise. This palette includes a soft baby pastel blue and petal pink, balanced by creamy whites and sandy neutrals that feel like sun-bleached linen. A blend of soft stripes and relaxed silhouettes are perfect for the quiet transition from sleep to sunlight.

A crisp coastal breeze and a muted, gray sky. This palette is made up of a cool slate blue and misty green, balanced by soft stone and heathered gray. A blend of soft calming shades and relaxed silhouettes, built for the slow transition from sleep to a gloomy morning.